Contemporary issues in marketing and consumer behaviour - Parsons, Elizabeth, 1909-; Maclaran, Pauline (Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009)
Ch. 1. Introduction: Marketing in the Contemporary Organization / Elizabeth Parsons and Pauline Maclaran -- Ch. 2. History of Marketing Thought / Mark Tadajewski -- Ch. 3. Postmodern Marketing and Beyond / Pauline Maclaran -- Ch. 4. Arts Marketing / Krzysztof Kubacki and Daragh O'Reilly -- Ch. 5. Building Brand Cultures / Pauline Maclaran -- Ch. 6. Consumer Collectives / Nia Hughes -- Ch. 7. Gender and Consumer Behaviour / Lydia Martens -- Ch. 8. Ethical Debates in Market ing / Elizabeth Parsons -- Ch. 9. Sustainable Marketing and the Green Consumer / Caroline Miller -- Ch. 10. Social Marketing and Consumer Citizenship / Effi Raftopoulou -- Ch. 11. New Technologies of Marketing Research / Elizabeth Parsons -- Ch. 12. Global Consumer / Emma Surman.
Includes bibliographical references and index.
All age.
Keywords: Consumer behavior; Marketing