Burk Wood, Marian The Marketing plan handbook [[Book] /] Marian Burk Wood. - 4th ed. - Boston : Pearson Pentice Hall, 2011. - 210 p : ill ; C d ; 23 cm . ISBN: 9780137053506 0137053509 Subjects--Topical Terms: Marketing - Planning. Dewey Class. No.: 658.802 National Library of Medicine Call No.: 658.802 / W.M