Hackley, Chris <br/><br/>
Advertising and promotion :  an integrated marketing communications approach / 
Chris Hackley. 
 - 2nd ed. 
 - Los Angeles  :  Sage,  2010. 
 - xii, 333 p :   ill. (some col.) ;   23 cm. 
<br/><br/> Includes bibliographical references and index.   
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>9781849201452 (hbk.) :  9781849201469 (pbk.)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects<br/>Sales promotion<br/>Advertising<br/>Advertising--Brand name products
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / H A