Kotler,Philip <br/><br/>
Principles of marketing  [[Book] /] 
Philip Kotler ... [et al.]. 
 - 5th European ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2008. 
 - xxxv, 1020 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/> Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008. 
<br/><br/><label>ISBN: </label>9780273711568  0273711563 (pbk.) 
<br/><br/><label>LCCN: </label>2008003309 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / K P