Advertising creative strategy, copy + design - Altstiel, Tom.; Grow, Jean.; Altstiel, Tom. (Los Angeles : SAGE, 2010)
Copy, design, and creativity -- Before you get started -- Branding -- Strategy -- Issues in a changing marketplace -- Concepting -- Design -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Electronic media -- Digital -- Direct marketing -- Beyond media -- Business-to-business -- Survival guide.
Rev. ed. of: Advertising strategy. c2006.
Includes bibliographical references and index.
All age.
Keywords: Advertising