Armstrong, Gary
Marketing An introduction / [[Book] :]
Gary Armstrong, Philip Kotler.
- 10th ed.
- boston : Pearson Prentice Hall, 2011.
- 644 p : col. ill. ; 28 cm.
Includes bibliographical references (p. R1-R23) and indexes.
9780135094860 0135094860
Marketing.
658.8
/ A M