Hawkins, Del I. <br/><br/>
Consumer behavior  building marketing strategy /  [[Book] :] 
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best. 
 - 11th ed. 
 - Boston :  McGraw-Hill/Irwin,  2010. 
 - xxii, 778 p. :  col. ill. ;+cd  ;  27 cm. +  2 CD-ROM (4 3/4 in) 
<br/><br/> Includes Bibliographical references and index 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/> All age. 
<br/><br/><label>ISBN: </label>9780070171008 9780071106689 (International ed. : pbk.) : 0071106685 0071109153 (pbk.) 9780071109154 (pbk.)  9780071288415 9780073361345 
<br/><br/><label>Standard No.: </label>9780073101378 9780071109154 9780071106689 
<br/><br/><label>LCCN: </label>2005054357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973  
<br/><br/><label>National Library of Medicine Call No.: </label>658.83420973   / H C