Cateora, Philip R.

International marketing [[Book] /] Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, 2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.

Includes bibliographical references and indexes.

All age.

9780073380988 0073380989 (alk. paper) 9780071288385

2008036578


Export marketing.
International business enterprises.

658.84

/ C I