Hollensen, Svend. <br/><br/>
Marketing planning  A global perspective /  [[Book] :] 
Svend Hollensen. 
 - 2nd ed. 
 - London :  McGraw-Hill Education,  2010. 
 - 430 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077127138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H65 2006 
<br/><br/><label>Dewey Class. No.: </label>658.802 658.802 
<br/><br/><label>National Library of Medicine Call No.: </label> / H M