Sissors , Jack Zanville Advertising media planning [[Book] /] Jack Zanville Sissors. - 7th ed . - New Delhi : Tata McGraw-Hill Pub. Co.limited., 2010. - 480 p ; 25 cm . ISBN: 9780071071017 0071071016 Subjects--Topical Terms: Media -Advertising. Dewey Class. No.: 659.111 National Library of Medicine Call No.: / S A