Mahon, Nik. Ideation [[Book] /] Nik Mahon. - Lausanne : La Vergne, TN : Ava Publishing SA Distributed in the USA & Canada by Ingram Publisher Services, c2011. - 183 p. : ill. (chiefly col.) ; 23 cm. - Basics advertising ; 03 . - Basics advertising ; 3 . Includes bibliographical references and index. All age. ISBN: 9782940411504 Subjects--Topical Terms: Advertising campaigns.Advertising.Creative ability. Dewey Class. No.: 659.1 National Library of Medicine Call No.: / MI