Burtenshaw,Ken The fundamentals of creative advertising [[Book] /] Ken Burtenshaw, Nik Mahon and Caroline Barfoot. - Lausanne ; [Worthing] : AVA Academia, 2011. - 176 p. : : col. ill. ; 23 cm. . All age. ISBN: 9782940373185 2940373183 9782940411566 Subjects--Topical Terms: Advertising campaigns. Subjects--Geographic Terms: Advertising. Dewey Class. No.: 659.1 National Library of Medicine Call No.: 659.1 / BF