Moriarty, Sandra E. <br/><br/>
Advertising & IMC  principles & practice /  [[Book] :] 
Sandra Moriarty, Nancy Mitchell, William Wells. 
 - 9th ed. 
 - Boston :  pearson,  c2012. 
 - xxviii, 685p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references  (p. 631-640) and index. 
<br/><br/><label>ISBN: </label>0273752928 
<br/><br/><label>LCCN: </label>2010023721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1 
<br/><br/><label>National Library of Medicine Call No.: </label> / M A