Peter, J. Paul. A preface to marketing management [[Book] /] J. Paul Peter, James H. Donnelly. - 10th ed. - Boston, Mass. : McGraw-Hill, c2006. - xiv, 254 p. ; : ill. : ; 26 cm. Includes bibliographical references (p. 239-245) and index. All age. ISBN: 007296216X Subjects--Topical Terms: Marketing--Management. Dewey Class. No.: 658.8 National Library of Medicine Call No.: / P P