Clow, Kenneth E. <br/><br/>
Marketing management  a customer-oriented approach /  [[Book] :] 
Kenneth E. Clow, Donald Baack. 
 - Thousand Oaks, Calif. :  Sage,  c2010. 
 - xxviii, 537 p. :  col. ill. ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions. 
<br/><br/><label>ISBN: </label>9781412963121 (cloth) 1412963125 (cloth) 
<br/><br/><label>LCCN: </label>2009021715 
<br/><br/><label>Nat. Bib. No.: </label>GBA984632  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015357399  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>National Library of Medicine Call No.: </label> / C M