Kotler, Philip. Principles of marketing [[Book] /] Philip Kotler, Gary Armstrong. - 14th ed. - Boston : Pearson Prentice Hall, 2012. - xxiv, 613, [97] p. : col. ill. ; 29 cm. Includes bibliographical references and index. ISBN: 9780132167123 0132167123 LCCN: 2010052017 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 National Library of Medicine Call No.: / K P