Armstrong, Gary
Marketing : An Introduction /
Gary Armstrong, Philip Kotler.
- 12 th ed.
- Boston : Pearson, 2015.
- xxviii, 672 p. : color ill. ; 28 cm.
سيد التونسي / كتب كلية الاقتصاد والادارة
Includes bibliographical references (pages 597-622) and indexes.
9780133451276
2013033986
Marketing.
HF5415 / .K625 2015
658.8 / A M