Managerial economics : principles and worldwide applications /
Dominick Salvatore.
- International eighth edition.
- New York : Oxford University Press, 2015.
- xxxvii, 681 pages : illustrations ; 24 cm.
Includes index. Previous edition: 2012.
Reflecting the highly globalized nature of tastes, production, labour markets, and financial markets in today's world, this book presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.