Percy, Larry <br/><br/>
Strategic integrated marketing communication :  theory and practice /  
Larry Percy. 
 - Amsterdam ;  Butterworth-Heinemann,  2008. 
 - xiii, 308 p. :  col. ill. ;   25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780750679800 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing<br/>Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / P S