Lane, W. Ronald, <br/><br/>
Kleppner's advertising procedure /  
W. Ronald Lane, Karen Whitehill King, J. Thomas Russell. 
 - 17th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2008. 
 - xx, 829 p. :   ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780135126479 0135126479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / L K