Jackson, Nigel. <br/><br/>
A practical guide to event promotion / 
Nigel Jackson and Katie Angliss. 
 - London,   New york :  Routledge,  2018. 
 - xvii, 224 pages :  illustration ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion. 
<br/><br/><label>ISBN: </label>9781138915336 (Hardback) 9781138915343 (Paperback) 
<br/><br/><label>LCCN: </label>2017002807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events--Marketing.<br/>Special events--Public relations.
<br/><br/><label>Dewey Class. No.: </label>394.2068/8  / J A