Goodman, Malcolm
Creativity and strategic innovation management /
Malcolm Goodman.
- 2nd. ed.
- Routledge : New york, 2017 .
- xxv, 325 p. : ill. ; 25 cm.
Earlier edition: 2012.
Includes bibliographical references and index.
9781138675094 9781138675100
Creative ability in business.
Diffusion of innovations--Management.
Technological innovations--Management.
658.4063 / G C