Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ann Veeck, Ronald F. Bush. 
 - 8th ed. 
 - India :  Pearson India education,  2017. 
 - 489 p. :  ill. ;  25 cm . 
<br/><br/><label>ISBN: </label>9789332584679 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B M