Barry, Pete The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. - 3rd ed. - London : Thames & Hudson, 2016. - 320 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780500518984 Subjects--Topical Terms: AdvertisingAdvertising campaigns Dewey Class. No.: 659.1 / B A