Belch, George E. <br/><br/>
Advertising and promotion :  An integrated marketing communications perspective / 
George E. Belch & Michael A. Belch 
 - 11th ed. 
 - New york :  MCGraw-Hill Education,  2018. 
 - Xli, 764 p. :  ill. ;  28 cm. 
<br/><br/>includes index. 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1	  / B A