Malhotra, Naresh K.
Marketing research an applied orientation / [[Book] :]
Naresh K. Malhotra.
- 6th. ed.
- Boston : pearson, 2010.
- 929 p. : ill. ; 28 cm.
Includes bibliographical references and indexes.
All Ages.
9780136094234
Marketing research.--Malhotra, Naresh K.
Marketing research--Methodology.
658.83 / M M
/ MM