Stanley, Richard E. <br/><br/>
Promotion :  advertising, publicity, personal selling, sales promotion / 
Richard E. Stanley. 
 - 2nd ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1982. 
 - xxii, 389 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0137308957 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion<br/>Advertising<br/>Public relations.<br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>658.8/2  / SP