Marketing excellence [[Book] :]winning companies reveal the secrets of their success / Hugh Burkitt and John Zealley.
Von: Burkitt, Hugh.
Mitwirkende(r): Zealley, John | Marketing Society.
Materialtyp:
BuchVerlag: Chichester, England ; Hoboken, NJ : Wiley, c2006Beschreibung: xiv, 373 p. : ill. ; 24 cm.ISBN: 9780470060278 (HB : alk. paper); 0470060271 (HB : alk. paper).Schlagwörter: Marketing -- Great Britain -- Case studies | Success in business -- Great Britain -- Case studies | Business enterprises -- Great Britain -- Case studiesDDC-Klassifikation: 658.8 Online-Ressourcen: Table of contents only | Contributor biographical information | Publisher description
Inhalte:
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
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Books
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6october 1203 | 658.8 B M (Regal durchstöbern) | 1 | Verfügbar | |
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Books
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6october 1203 | 658.8 B M (Regal durchstöbern) | 2 | Verfügbar |
Includes bibliographical references and index.
Marketing measurement excellence -- Customer insight -- Launching new brands -- Brand extension -- Brand revitalisation -- Sustaining the brand promise -- Marketing communications : getting the message across -- Creating loyal relationships -- Crossing borders : international brand development -- Internal marketing : engaging employees -- Developing marketing capabilities -- Doing well by doing good.
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