Essentials of corporate communication : implementing practices for effective reputation management / Cees B.M. van Riel and Charles J. Fombrun.
Von: Riel, C. B. M. van.
Mitwirkende(r): Fombrun, Charles J.
Materialtyp:
BuchVerlag: London ; New York : Routledge, 2007Beschreibung: xvi, 306 p. : ill. ; 24 cm.ISBN: 041532825X (hard cover); 9780415328258 (hard cover); 0415328268 (soft cover); 9780415328265 (soft cover).Schlagwörter: Communication in management | Corporate image | Corporations -- Public relationsDDC-Klassifikation: 658.45 Online-Ressourcen: Table of contents only | Publisher description
Inhalte:
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
| Medientyp | Aktueller Standort | Sammlung | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
|---|---|---|---|---|---|---|
Books
|
6october 1203 | اهداء من أ/ مجدي مرقص | 658.45 R E (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references (p. [284]-301) and index.
Introduction : the communication system -- What is corporate communication? -- From communication to reputation -- Creating identity and identification -- Measuring corporate identity -- Communicating with the corporate brand -- Developing a reputation platform -- Expressing the company -- Communicating with key stakeholders -- Assessing the effectiveness of corporate communication -- Applied reputation research -- Organizing corporate communication.
Es gibt keine Kommentare zu diesem Titel.