Record label marketing [[Book] /]Thomas W. Hutchison, Amy Macy, Paul Allen.
Von: Hutchison, Thomas W. (Thomas William).
Mitwirkende(r): Macy, Amy | Allen, Paul.
Materialtyp:
BuchVerlag: Burlington, MA : Focal Press, 2006Beschreibung: xvi, 410 p. : ill. (some col.), maps, facsims. ; 25 cm.ISBN: 0240807871; 9780240807874.Schlagwörter: Music trade | Sound recordings -- Marketing | Sound recording industryDDC-Klassifikation: 780.688 Online-Ressourcen: Publisher description
Inhalte:
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
| Medientyp | Aktueller Standort | Signatur | Exemplarnr. | Status | Fälligkeitsdatum |
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6october 1204 | 780.688 H.R (Regal durchstöbern) | 1 | Verfügbar |
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
All age.
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