000			01633cam a2200277 a 4500
005			20150623165221.0
008			971203s1998 caua b 001 0 eng
010			_a 97045406
020			_a0761915362 (acid-free paper)
020			_a0761915370 (pbk. : acid-free paper)
050	0	0	_aP91.3 _i.B386 1998
082	0	0	_a302.23 _221
084			_a302.23 _bB.M
100	1		_aBerger, Arthur Asa, _d1933-
245	1	0	_aMedia research techniques _h[[Book] /] _cArthur Asa Berger.
250			_a2nd ed.
260			_aThousand Oaks : _bSage Publications, _cc1998.
300			_aviii, 173 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 167-168) and indexes.
505	0		_aGuided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
521			_aAll age.
650		0	_aMass media _xResearch _xMethodology.
001			0000020629
003			0000
942			_cBK
999			_c13665 _d13665