000 00919nam a2200349Ia 4500
005 20150623165222.0
008 860627s1986 nyu 00110 eng
010 _a86017485
020 _a0553051776
039 0 _a2
_b3
_c3
_d3
_e3
040 _aDLC
_cDLC
_dNXW
043 _an-us---
049 _aNXWW
060 _bE .O
082 _a338.760
084 _a338.760
_bE .O
100 1 0 _a Enrico, Roger.
245 1 4 _aThe other guy blinked
_h[Book :]
_bhow Pepsi won the cola wars /
_c Roger Enrico and Jesse Kornbluth.
260 0 _aNew York :
_bBantam,
_c1986.
300 _aviii: 280 p. ;
_c24 cm.
500 _aIncludes index.
521 _aAll Ages.
590 _a$17.95.
610 2 0 _aPepsi-Cola Company.
610 2 0 _aCoca-Cola Company.
650 0 _aSoft drink industry
_zUnited States.
700 1 0 _aKornbluth, Jesse.
999 _c13742
_d13742
999 _anamIaP
001 0000021506
003 0000
942 _cBK