000 01378nam a2200301Ia 4500
005 20150623165224.0
008 011024s2001 enka b 000 0 eng d
020 _a1861527551
040 _aCaBVAS
_beng
_cCaBVAS
050 0 0 _aHD30.28
_bT465 2001
060 _bJU
082 _a355.02
084 _a355.02
_bJU
100 1 _aThompson, John L.
245 1 0 _aUnderstanding corporate strategy
_h[Book /]
_cJohn L. Thompson.
260 _aLondon :
_bThompson Learning,
_c2001.
300 _axix, 610 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographies and index.
505 0 _a1. Introducing Strategy and Strategic Management -- 2. The Organizational Mission and Objectives -- 3. Measuring Success -- 4. Culture and Values -- 5. Environmental Analysis, Synergy and Strategic Positioning -- 6. The Dynamics of Competition -- 7. Strategic Resources -- 8. An Introduction to Strategy Creation and Strategic Change -- 9. Strategic Planning -- 10. Emergent Strategy and Intrapreneurship: The Contribution of People and Information -- 11. Strategic Alternatives and Market Entry Strategies -- 12. Strategy Evaluation -- 13. Strategy Implementation.
521 _aAll Ages.
650 0 _aBusiness planning.
650 0 _aStrategic planning.
900 1 _aThompson, J. L.
_q(John L.)
990 1 0 _a90001aq
_b10001a
001 0000023452
003 0000
942 _cBK
999 _c13951
_d13951