000			01484nam a2200301 a 4500
005			20150623165224.0
008			970908s1997 enka b 001 0 eng d
020			_a0273630040
040			_aCaOLU _beng _cIAY _dCaOLU _cCaOLU
082			_a381.3
084			_a381.3 _bJ.M
100	1		_aJenkins, Mark, _d1959-
245	1	4	_aThe customer centered strategy _h[Book :] _bthinking strategically about your customers / _cMark Jenkins.
246	3	0	_aThinking strategically about your customers.
260			_aLondon ; _aWashington, DC : _bInstitute of Management : _bPitman Pub., _c1997.
300			_axiv, 206 p. : _bill. ; _c24 cm.
440		0	_aMillennium manager
504			_aIncludes bibliographical references and index.
505	0		_aPriority skills for the manager of 2001 -- The rationale for this book: Why are customers strategic? -- What is strategic thinking? -- The process: Thiking strategically about customers: An overview of part 2 -- Identifying and selecting customers -- Choosing and defining customer strategies -- Matching customers to competences -- Making it all happen: the customer-focused organisation -- Reflections and actions: Reflections on the process -- appendix: Pro forma for applying the frameworks to your organisation.
521			_aAll age.
650		0	_aStrategic planning.
650		0	_aConsumer satisfaction.
650		0	_aCompetition.
650		0	_aOrganizational change _xManagement.
001			0000023541
003			0000
942			_cBK
999			_c13961 _d13961