000			01744cam a22003378a 4500
005			20150623165231.0
008			050418s2005 nju b 001 0 eng
010			_a 2005040134
020			_a0805855890
040			_aDLC _beng _cDLC _dDLC
042			_apcc
050	0	0	_aP96.M34 _bM42 2005
082	0	0	_a302.23068 _222
084			_a302.23068 _bP M
100	1		_aPicard, Robert G.
245	1	0	_aMedia product portfolios _h[Book :] _bissues in management of multiple products and services / _cedited by Robert G. Picard.
250			_a1 st.
260			_aMahwah, NJ : _bLawrence Erlbaum, _c2005.
263			_a0505
300			_a266 p. : _bill; ; _c24 c m.
504			_aIncludes bibliographical references and index.
505	0		_aThe nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbèack -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin.
521			_aAll Ages.
650		0	_aMass media _xManagement.
650		0	_aMass media _xEconomic aspects.
700	1		_aPicard, Robert G.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005040134-d.html
001			0000025973
003			0000
942			_cBK
999			_c14519 _d14519