| 000 | 00910pam a2200289 a 4500 | ||
|---|---|---|---|
| 005 | 20150623165238.0 | ||
| 008 | 921104s1993 nyu b 001 0 eng | ||
| 010 | _a 92040020 | ||
| 020 | _a0231080484 (acid-free paper) | ||
| 040 |
_aDLC _beng _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aPN4734 _b.U63 1993 |
| 060 |
_a070.406 _bUM |
||
| 082 | 0 |
_a070.40688 _220 |
|
| 084 |
_a070.406 _bUM |
||
| 100 | 1 | _aUnderwood, Doug. | |
| 245 | 1 | 0 |
_aWhen MBAs rule the newsroom _h[Book :] _bhow the marketers and managers are reshaping today's media / _cDoug Underwood. |
| 260 |
_aNew York : _bColumbia University Press, _cc1993. |
||
| 300 |
_a, 259 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [237]-241) and index. | ||
| 521 | _aAll Ages. | ||
| 650 | 0 |
_aNewspapers _xMarketing. |
|
| 650 | 0 |
_aNewspapers _xManagement. |
|
| 650 | 0 | _aNewspaper publishing. | |
| 001 | 0000033414 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c15030 _d15030 |
||