000			01742nam a2200361ua 4500
005			20150623165243.0
008			990802s2000 enka 001 0 eng d
020			_a0304704512
020			_a0826453376
020			_a0826453376 (pbk.)
040			_aCaBVAU _beng _cUKM _dMIA
050		4	_aG155.A1 _bG63 2000
050		4	_aG155.A1 _bG64 2000
060			_bTG
082	0		_a338.4791068 _221
082	0	4	_a338.4791068 _221
084			_a338.4791068 _bTG
100	1		_aGodfrey, Kerry.
245	1	4	_aThe tourism development handbook _h[[Book] :] _ba practical approach to planning and marketing / _cKerry Godfrey and Jackie Clarke.
260			_aLondon : _bCassell, _c2000.
300			_a 232 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references and index.
520	1		_a"The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation." "Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing."--BOOK JACKET.
521			_aAll Ages.
650		4	_aTourism _xMarketing.
650		4	_aTourism _xManagement.
650		0	_aTourism _xManagement.
650		0	_aTourism _xMarketing.
700	1		_aClarke, Jackie, _d1966-
001			0000037251
003			0000
942			_cBK
999			_c15518 _d15518