000			01491cam a22003854a 4500
005			20150623165316.0
008			050920s2006 maua b 001 0 eng
010			_a 2005027417
015			_aGBA608393 _2bnb
016	7		_a101257671 _2DNLM
016	7		_a013365829 _2Uk
020			_a0763783501 (pbk.)
020			_a9780763783501
040			_aDNLM/DLC _beng _cDLC _dYDX _dNLM _dBAKER _dUKM _dDLC
042			_apcc
050	0	0	_aRA410.56 _b.B46 2006
060	1	0	_aW 74.1 _bBE
060	0	0	_a2006 D-557
082	0	0	_a362.10688 _222
084			_a362.10688 _bBE
100	1		_aBerkowitz, Eric N.
245	1	0	_aEssentials of health care marketing _h[[Book] /] _cEric N. Berkowitz.
250			_a2nd ed.
260			_aSudbury, Mass. : _bJones and Bartlett Publishers, _cc2006.
300			_axvi, 416 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring -- Appendix A. Glossary.
650		0	_aMedical care _xMarketing.
650	1	2	_aMarketing of Health Services.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0519/2005027417.html
001			0000060023
003			0000
942			_cBK
942			_cBK
999			_c18466 _d18466