000 01226cam a2200349 a 4500
005 20150623165326.0
008 070924s2008 enka b 001 0 eng
015 _aGBA680502
_2bnb
016 7 _a013557797
_2Uk
020 _a9781412903127
020 _a9781412903134 (pbk.)
035 _a(OCoLC)ocm71542426
040 _aUKM
_cUKM
_dBAKER
_dBTCTA
_dYDXCP
_dBWKUK
_dBWX
_dDLC
042 _alccopycat
060 _bKS
082 0 0 _a302.23068
_222
084 _a302.23068
_bKS
100 1 _aKüng, Lucy.
245 1 0 _aStrategic management in the media
_h[[Book] :]
_bfrom theory to practice /
_cLucy Küng.
260 _aLondon ;
_aThousand Oaks, Calif. :
_bSAGE,
_c2008.
300 _a248 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [224]-239) and index.
650 0 _aMass media
_xManagement.
650 0 _aStrategic planning.
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _apc17 2007-09-24
_alg00 2008-06-23
_alg02 2008-06-30 z-processor
_clg02 2008-06-30 to subj.
_dlk11 2008-07-08; to SL
_elg08 2008-07-14 c. 1 to dewey
_aaa05 2008-07-23
001 0000065006
003 0000
942 _cBK
942 _cBK
999 _c19366
_d19366