| 000 | 01234cam a22003494a 4500 | ||
|---|---|---|---|
| 005 | 20150623165338.0 | ||
| 008 | 020814s2003 mau b 001 0 eng | ||
| 010 | _a 2002032682 | ||
| 020 | _a0072464208 | ||
| 020 | _a0071198695 (international : alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 060 | _bP E | ||
| 082 | 0 | 0 |
_a380.1 _221 |
| 084 |
_a380.1 _bP E |
||
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing _h[[Book] :] _ba global-managerial approach / _cWilliam D. Perreault, Jr., E. Jerome McCarthy. |
| 250 | _a9th. ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2003. |
||
| 300 |
_a624, 29 p. ; : _bill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 521 | _aAll age. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
| 955 |
_apc20 2002-08-14 to SSCD _ise45 2002-08-15 _ese45 2002-08-15; TO Dewey; _aaa11 2002-08-15 _aps07 2003-01-22 1 copy rec'd., to CIP ver. _gsd06 2003-06-19 to BCCD |
||
| 001 | 0000071159 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c20345 _d20345 |
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