000			01828cam a2200361 a 4500
005			20150623165340.0
008			080520s2009 nyua b 001 0 eng
010			_a 2008021342
020			_a0805864253
020			_a0805864261
020			_a1410618595
020			_a0415995361 (hbk)
020			_a041599537X (pbk)
020			_a9780415995375
020			_a041599537X (pbk.)
040			_aCaBVAS _beng _cCaBVAS _dYDX
050	0	0	_aP96.C76 _bO76 2009
060			_bO E
082	0		_a302.23 _222
084			_a302.23 _bO E
100	1		_aOrlik, Peter B.
245	1	0	_aElectronic media criticism _h[[Book] :] _bapplied perspectives / _cPeter B. Orlik.
250			_a3rd ed.
260			_aNew York : _bRoutledge, _c2009.
300			_axvii, 540 p. : _bill. ; _c27 cm.
490	0		_aElectronic media criticism : communication series.
504			_aIncludes bibliographical references (p. [501]-530) and index.
520			_a"This book introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. The book applies key aesthetic, sociological, philosophical, psychological, structural and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. It includes numerous critiques to illustrate the ways in which critical expression can be structured, providing readers with feasible and flexible tools for focused and rational analysis of electronic media product as well as enhanced understanding of the role and essential ingredients of criticism itself. These insights range from the perceptions of Plato and Aristotle to the research that motivates twenty-first century marketing and advertising."--Publisher. .
650		0	_aMass media criticism.
001			0000072275
003			0000
942			_cBK
999			_c20458 _d20458