000 02701cam a2200457 a 4500
005 20150623165345.0
008 071126s2008 nyu b 001 0deng
010 _a 2007047953
020 _a9780374103675
020 _a0374103674
040 _aDLC
_beng
_cDLC
_dDLC
043 _an-us---
050 0 0 _aJK2281
_b.H365 2008
060 _bH A
082 0 0 _a324.7092273
_222
084 _a324.7092273
_bH A
100 1 _aHarding, James,
_d1969-
245 1 0 _aAlpha dogs
_h[[Book] :]
_bthe Americans who turned political spin into a global business /
_cJames Harding.
250 _a1st ed.
260 _aNew York :
_bFarrar, Straus, and Giroux,
_c2008.
300 _aix, 252 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 233-234) and index.
520 _aThis is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description.
521 _aAll age.
610 2 0 _aSawyer Miller (Firm).
_vBiography.
650 0 _aPolitical consultants
_zUnited States
_xHistory
_y20th century.
650 0 _aMedia consultants.
650 0 _aPolitical consultants
_zUnited States
_vBiography.
650 0 _aMedia consultants
_zUnited States
_vBiography.
650 0 _aPublic relations and politics
_zUnited States
_xHistory
_y20th century.
650 0 _aPolitical campaigns
_zUnited States
_xHistory
_y20th century.
650 0 _aCampaign management
_zUnited States
_xHistory
_y20th century.
650 0 _aGlobalization
_vCase studies.
700 1 _aHarding, James,
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0805/2007047953-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0805/2007047953-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip085/2007047953.html
001 0000076823
003 0000
942 _cBK
999 _c20957
_d20957