000			02701cam a2200457 a 4500
005			20150623165345.0
008			071126s2008 nyu b 001 0deng
010			_a 2007047953
020			_a9780374103675
020			_a0374103674
040			_aDLC _beng _cDLC _dDLC
043			_an-us---
050	0	0	_aJK2281 _b.H365 2008
060			_bH A
082	0	0	_a324.7092273 _222
084			_a324.7092273 _bH A
100	1		_aHarding, James, _d1969-
245	1	0	_aAlpha dogs _h[[Book] :] _bthe Americans who turned political spin into a global business / _cJames Harding.
250			_a1st ed.
260			_aNew York : _bFarrar, Straus, and Giroux, _c2008.
300			_aix, 252 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 233-234) and index.
520			_aThis is the story of two men who served as backroom strategists on every presidential contest from Richard Nixon to George W. Bush. David Sawyer was a New England aristocrat with dreams of becoming a filmmaker; Scott Miller, the son of an Ohio shoe salesman, had a knack for copywriting. Unlikely partners, they became a political powerhouse, directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple. The men of Sawyer-Miller were a small but extraordinary group who invented an American style of political campaigning and exported it around the world. Theirs is a story full of office intrigue, fierce rivalries, and disastrous miscalculations. And it is the tale of how world politics became American, and how American business became political.--From publisher description.
521			_aAll age.
610	2	0	_aSawyer Miller (Firm). _vBiography.
650		0	_aPolitical consultants _zUnited States _xHistory _y20th century.
650		0	_aMedia consultants.
650		0	_aPolitical consultants _zUnited States _vBiography.
650		0	_aMedia consultants _zUnited States _vBiography.
650		0	_aPublic relations and politics _zUnited States _xHistory _y20th century.
650		0	_aPolitical campaigns _zUnited States _xHistory _y20th century.
650		0	_aCampaign management _zUnited States _xHistory _y20th century.
650		0	_aGlobalization _vCase studies.
700	1		_aHarding, James,
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0805/2007047953-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0805/2007047953-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip085/2007047953.html
001			0000076823
003			0000
942			_cBK
999			_c20957 _d20957