000			03015cam a2200457 a 4500
005			20150623165350.0
006			m d
008			090313s2008 enka ob 001 0 eng d
020			_a9780230302341
037			_a353157 _bPalgrave Macmillan _nhttp://www.palgraveconnect.com
040			_aCaQQLA _bfre
050	1	4	_aP211 _b.B38 2008eb
060			_bBM
082	0	4	_a410 _222
084			_a410 _bBM
100	1		_aBateman, John A.
245	1	0	_aMultimodality and genre : _ba foundation for the systematic analysis of multimodal documents / _cJohn A. Bateman.
260			_aNew York : _aBasingstoke [England] ; : _bPalgrave Macmillan, _c2008.
300			_axviii, 312 p. : _bill., fichier PDF.
500			_aIn Palgrave connect
500			_aTitre de l'écran-titre (visionné le 22 octobre 2010)
504			_aBibliogr.: p. 279-305.
505	8		_aMultimodal Documents and Their Components -- Multimodal Documents and Genre -- Genre Variation Across Time -- The Rhetoric of Multimodal Documents -- Channel Hopping -- Relating Visual and Textual Elements -- Building a Corpus of Multimodal Documents -- Bibliography -- Index --.
506			_aAccès réservé aux membres des établissements autorisés
520			_aJohn Bateman presents a new approach to analysing page-based documents, such as magazines, books, webpages, newspapers and so on, that combine text, graphics and pictures in more or less complex layouts. Such layouts are becoming ever more sophisticated and their interpretation and effective use present serious challenges for visual literacy, document design and document interpretation. A major claim of the book is that we need detailed empirical analysis in order to advance our understanding of the complex multimodal meaning processes involved in page-based documents. To achieve this, readers are shown how to break the layout of any page down into configurations of basic elements and to use these for uncovering intended, and unintended, rhetorical organisation. Multimodal rhetorical analysis of this kind provides a powerful tool for pinpointing design problems. The book also explains how document genres change over time and why this forms an essential part of document production and analysis.
521			_aAll age.
530			_aPublié aussi en version papier.
650		6	_aCommunication écrite.
650		6	_aAnalyse linguistique (Linguistique).
650		6	_aSémiotique.
650		6	_aRhétorique.
650		6	_aGenres littéraires.
740	0		_aPalgrave connect.
856	4	0	_3Accès via Palgrave connect _uhttp://www.palgraveconnect.com/doifinder/10.1057/9780230582323
856	4	1	_3Table des matières _uhttp://www.loc.gov/catdir/enhancements/fy0828/2008011397-t.html
856	4	2	_3Informations biographiques _uhttp://www.loc.gov/catdir/enhancements/fy0828/2008011397-b.html
856	4	2	_3Résumé de l'éditeur _uhttp://www.loc.gov/catdir/enhancements/fy0828/2008011397-d.html
001			0000080255
003			0000
942			_cBK
999			_c21441 _d21441