000			01945cam a2200349 a 4500
005			20150623165351.0
008			091229s2011 cau b 001 0 eng
015			_aGBB053036 _2bnb
016	7		_a015535584 _2Uk
020			_a9781412979450
020			_a1412979455 (pbk.)
035			_a(OCoLC)ocn495597262
040			_aDLC _cDLC _dYDXCP _dC\P _dBWX _dCDX _dUKM _dDLC
060			_bP M
082	0	0	_a302.23 _222
084			_a302.23 _bP M
100	1		_aPotter, W. James.
245	1	0	_aMedia literacy _h[[Book] /] _cW. James Potter.
250			_a5th ed.
260			_aLos Angeles : _bSAGE, _c2011.
300			_a463 p. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.
521			_aAll age.
650		0	_aMedia literacy.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_brg13 2009-12-29 _irg13 2009-12-29 (telework) to DEWEY _wrd14 2009-12-30 _axd13 2010-01-08 (telework) changed copyright year per publisher _axe09 2010-10-07 1 copy rec'd., to CIP ver. _frg05 2010-10-15 Z-CipVer _txg20 2010-12-13 copy 2 added
001			0000080392
003			0000
942			_cBK
999			_c21470 _d21470