000			03116cam a22003857a 4500
005			20150623170754.0
008			060616s2007 enka b 001 0 eng
020			_a027368826X
020			_a9780273688266
035			_a(OCoLC)ocm70174881
035			_a(OCoLC)70174881
040			_aDLC _cDLC _dBAKER _dBTCTA _dYDXCP _dBWKUK _dDLC
060			_a796.0698 _bB M
082			_a796.0698
084			_a796.0698 _bB M
100	1		_aBeech, John G.,
245	1	4	_aThe marketing of sport _h[[Book] /] _cedited by John Beech and Simon Chadwick.
260			_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2007.
300			_axxxv, 555 p. : _bill. ; _c25 cm.
500			_aIncludes Index
504			_aIncludes bibliographical references and index.
504			_aIncludes Web resources.
505	0		_aIntroduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.
521			_aAll age.
650		0	_aSports _xMarketing.
700	1		_aBeech, John G., _d1947-
700	1		_aChadwick, Simon, _d1964-
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006020025.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_asf10 2006-06-16 _csf10 2006-06-16 _dsf17 2006-06-21 _esf15 2006-06-21 to Dewey _aaa11 2006-06-22 _aps10 2007-05-07 1 copy rec'd., to CIP ver. _csc30 2007-05-24 Z-CipVer _esc30 2007-05-24 to BCCD
001			0000066855
003			0000
942			_cBK
999			_c30980 _d30980