000 01987cam a2200385 a 4500
005 20150623170755.0
008 060322s2006 mauabh b 001 0 eng d
020 _a0240807871
020 _a9780240807874
035 _a(OCoLC)ocm64388755
040 _aOKU
_cOKU
_dBAKER
_dDLC
042 _alccopycat
060 _bH.R
082 0 0 _a780.688
_222
084 _a780.688
_bH.R
100 1 _aHutchison, Thomas W.
_q(Thomas William)
245 1 0 _aRecord label marketing
_h[[Book] /]
_cThomas W. Hutchison, Amy Macy, Paul Allen.
260 _aBurlington, MA :
_bFocal Press,
_c2006.
300 _axvi, 410 p. :
_bill. (some col.), maps, facsims. ;
_c25 cm.
504 _aIncludes bibliographical references and index.
505 0 _aMarketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
521 _aAll age.
650 0 _aMusic trade.
650 0 _aSound recordings
_xMarketing.
650 0 _aSound recording industry.
700 1 _aMacy, Amy.
700 1 _aAllen, Paul.
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0632/2006273784-d.html
906 _a7
_bcbc
_ccopycat
_d2
_encip
_f20
_gy-gencatlg
925 0 _aacquire
_b2 shelf copies
_xpolicy default
955 _apv11 2006-03-22 z-processor to SMCD
_ivl15 2006-03-29
_evk05 2006-04-12 to Dewey
_aaa25 2006-05-05
001 0000066909
003 0000
942 _cBK
999 _c30992
_d30992