000 | 01987cam a2200385 a 4500 | ||
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005 | 20150623170755.0 | ||
008 | 060322s2006 mauabh b 001 0 eng d | ||
020 | _a0240807871 | ||
020 | _a9780240807874 | ||
035 | _a(OCoLC)ocm64388755 | ||
040 |
_aOKU _cOKU _dBAKER _dDLC |
||
042 | _alccopycat | ||
060 | _bH.R | ||
082 | 0 | 0 |
_a780.688 _222 |
084 |
_a780.688 _bH.R |
||
100 | 1 |
_aHutchison, Thomas W. _q(Thomas William) |
|
245 | 1 | 0 |
_aRecord label marketing _h[[Book] /] _cThomas W. Hutchison, Amy Macy, Paul Allen. |
260 |
_aBurlington, MA : _bFocal Press, _c2006. |
||
300 |
_axvi, 410 p. : _bill. (some col.), maps, facsims. ; _c25 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
505 | 0 | _aMarketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over. | |
521 | _aAll age. | ||
650 | 0 | _aMusic trade. | |
650 | 0 |
_aSound recordings _xMarketing. |
|
650 | 0 | _aSound recording industry. | |
700 | 1 | _aMacy, Amy. | |
700 | 1 | _aAllen, Paul. | |
856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0632/2006273784-d.html |
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
955 |
_apv11 2006-03-22 z-processor to SMCD _ivl15 2006-03-29 _evk05 2006-04-12 to Dewey _aaa25 2006-05-05 |
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001 | 0000066909 | ||
003 | 0000 | ||
942 | _cBK | ||
999 |
_c30992 _d30992 |