000			01987cam a2200385 a 4500
005			20150623170755.0
008			060322s2006 mauabh b 001 0 eng d
020			_a0240807871
020			_a9780240807874
035			_a(OCoLC)ocm64388755
040			_aOKU _cOKU _dBAKER _dDLC
042			_alccopycat
060			_bH.R
082	0	0	_a780.688 _222
084			_a780.688 _bH.R
100	1		_aHutchison, Thomas W. _q(Thomas William)
245	1	0	_aRecord label marketing _h[[Book] /] _cThomas W. Hutchison, Amy Macy, Paul Allen.
260			_aBurlington, MA : _bFocal Press, _c2006.
300			_axvi, 410 p. : _bill. (some col.), maps, facsims. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMarketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over.
521			_aAll age.
650		0	_aMusic trade.
650		0	_aSound recordings _xMarketing.
650		0	_aSound recording industry.
700	1		_aMacy, Amy.
700	1		_aAllen, Paul.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0632/2006273784-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default
955			_apv11 2006-03-22 z-processor to SMCD _ivl15 2006-03-29 _evk05 2006-04-12 to Dewey _aaa25 2006-05-05
001			0000066909
003			0000
942			_cBK
999			_c30992 _d30992