000			02669cam a2200385 a 4500
005			20150623170758.0
008			100401s2010 maua 000 0 eng
015			_aGBB067954 _2bnb
016	7		_a015567038 _2Uk
020			_a9781592536115
020			_a1592536115
035			_a(OCoLC)ocn555627440
040			_aDLC _cDLC _dYDX _dBTCTA _dUKM _dYDXCP _dCDX _dYBM _dUKWOH _dOMB _dVP@ _dDLC
060			_bHR
082	0	0	_a741.6 _222
084			_a741.6 _bHR
100	1		_aHodgson, Michael _q(Michael R.)
245	1	0	_aRecycling & redesigning logos _h[[Book] :] _bA designer's guide to refreshing & rethinking design / _cMichael Hodgson with Matthew Porter.
246	3		_aRecycling and redesigning logos.
260			_aBeverly, Mass. : _bRockport Publishers, _c2010.
300			_a192 p. : _bill. (chiefly col.) ; _c26 cm.
505	0		_aIntroduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendâan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendâan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
520	8		_aThis title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
521			_aAll age.
650		0	_aLogos (Symbols) _xDesign.
700	1		_aPorter, Matthew.
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1008/2010014333-b.html
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1008/2010014333-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
925	0		_aacquire _b2 shelf copies _xpolicy default _eclaim1 2011-01-19
955			_brc14 2010-04-01; _crc14 2010-04-01 to Subj. _drc15 2010-04-05 to Dewey _wrd03 2010-04-05 _axe11 2011-01-31 1 copy rec'd., to CIP ver. _frf17 2011-02-25 Z-CipVer
001			0000076290
003			0000
942			_cBK
999			_c31342 _d31342