| 000 | 01487cam a2200373 a 4500 | ||
|---|---|---|---|
| 005 | 20150623170800.0 | ||
| 008 | 100126s2011 nyu b 001 0 eng | ||
| 020 | _a9780415802376 | ||
| 020 | _a9780415802383 (pbk. : alk. paper) | ||
| 020 | _a9780203875032 (e-book) | ||
| 020 | _a0415802377 (hardback : alk. paper) | ||
| 020 | _a0415802385 (pbk. : alk. paper) | ||
| 020 | _a0203875036 (e-book) | ||
| 040 |
_aCaOTU _beng _cDLC _dCaOKQ |
||
| 043 | _an-us--- | ||
| 060 | _bGT | ||
| 082 | 0 | 0 |
_a791.45750973 _222 |
| 082 | 0 |
_a791.45750973 _222 |
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| 084 |
_a791.45750973 _bGT |
||
| 100 | 1 | _aGillan, Jennifer. | |
| 245 | 1 | 0 |
_aTelevision and new media _h[[Book] :] _bMust-Click TV / _cJennifer Gillan. |
| 260 |
_aNewYork : _bRoutledge, _c2011. |
||
| 300 |
_a313 p. ; _c26cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion. | |
| 650 | 0 |
_aTelevision programs _zUnited States _xRating. |
|
| 650 | 0 |
_aTelevision broadcasting _zUnited States. _xTechnological innovations. |
|
| 650 | 0 | _aConvergence (Telecommunication). | |
| 650 | 0 |
_aTelevision viewers _zUnited States. |
|
| 650 | 0 |
_aTelevision programs _zUnited States. |
|
| 001 | 0000078585 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c31453 _d31453 |
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