000			01953cam a2200361 a 4500
005			20150623170805.0
008			100504s2010 maua 001 0 eng
015			_aGBB067953 _2bnb
016	7		_a015567037 _2Uk
020			_a9781592535781
020			_a159253578X
040			_aDLC _beng _cDLC _dBTCTA _dUKM _dC\P _dYDXCP _dBWX _dCDX _dUKWOH _dOMB _dDLC
060			_bBB
082	0	0	_a741.6 _222
084			_a741.6 _bBB
100	1		_aBudelmann, Kevin.
245	1	0	_aBrand identity essentials _h[[Book] :] _b100 principles for designing logos and building brands / _cKevin Budelmann, Yang Kim, Curt Wozniak.
260			_aBeverly, Mass. : _bRockport Publishers, _c2010.
300			_a208 p. : _bill. (chiefly col.) ; _c27 cm.
500			_aIncludes index.
505	0		_aImagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
520	8		_aThis title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
521			_aAll age.
650		0	_aLogos (Symbols) _xDesign.
650		0	_aIndustrial design coordination.
700	1		_aKim, Yang, _d1968-
700	1		_aWozniak, Curt.
856	4	2	_3Publisher description _uhttp://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-d.html
856	4	2	_3Contributor biographical information _uhttp://catdir.loc.gov/catdir/enhancements/fy1009/2010018826-b.html
001			0000076273
003			0000
942			_cBK
999			_c31913 _d31913