000 01564pam a2200421 a 4500
005 20150706003850.0
008 930329s1998 ilua b 001 0 eng
010 _a 93015608
020 _a0749429186
020 _z0256156121 (international edition)
035 _9(DLC) 93015608
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.135
_b.C72 1994
060 _a658.802
_bS S
082 0 0 _a658.802
_220
084 _a658.802
_bS S
100 1 _aSmith, P R.
245 1 0 _aStrategic Marketing Communication
_h[Book :]
_bNew ways to build and integrate communication /
_cP R.Smith.
250 _a2nd.ed.
260 _aNew York :
_bMcGraw Hill,
_c1998.
300 _a300 P :
_bill. (some col.) ;
_c25 cm.
440 4 _aThe Irwin series in marketing
500 _aincluding index.
504 _aIncludes bibliographical references and indexes.
505 0 _athe nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy.
521 _aAll age.
650 0 _aMarketing
_xDecision making.
650 0 _aMarketing
_xManagement.
650 0 _aMarketing
_xManagement
_vCase studies.
700 1 _aberry, chris.
700 1 _apulford, alan.
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
955 _apc20 to sc00 03-29-93; se55 03-30-93; se45 03-30-93; se50 04-02-93;aa05 04-05-93; CIP ver. pv04 11-01-93
991 _bc-GenColl
_hHF5415.135
_i.C72 1994
_p00025160332
_tCopy 1
_wBOOKS
001 0000021296
003 0000
942 _cBK
999 _c46976
_d46976