| 000 | 01564pam a2200421 a 4500 | ||
|---|---|---|---|
| 005 | 20150706003850.0 | ||
| 008 | 930329s1998 ilua b 001 0 eng | ||
| 010 | _a 93015608 | ||
| 020 | _a0749429186 | ||
| 020 | _z0256156121 (international edition) | ||
| 035 | _9(DLC) 93015608 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.135 _b.C72 1994 |
| 060 |
_a658.802 _bS S |
||
| 082 | 0 | 0 |
_a658.802 _220 |
| 084 |
_a658.802 _bS S |
||
| 100 | 1 | _aSmith, P R. | |
| 245 | 1 | 0 |
_aStrategic Marketing Communication _h[Book :] _bNew ways to build and integrate communication / _cP R.Smith. |
| 250 | _a2nd.ed. | ||
| 260 |
_aNew York : _bMcGraw Hill, _c1998. |
||
| 300 |
_a300 P : _bill. (some col.) ; _c25 cm. |
||
| 440 | 4 | _aThe Irwin series in marketing | |
| 500 | _aincluding index. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 505 | 0 | _athe nature of marketing communication / the theory of the communications process / the nature of strategy / markting communications stratgy / planning /startgy. | |
| 521 | _aAll age. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 700 | 1 | _aberry, chris. | |
| 700 | 1 | _apulford, alan. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 955 | _apc20 to sc00 03-29-93; se55 03-30-93; se45 03-30-93; se50 04-02-93;aa05 04-05-93; CIP ver. pv04 11-01-93 | ||
| 991 |
_bc-GenColl _hHF5415.135 _i.C72 1994 _p00025160332 _tCopy 1 _wBOOKS |
||
| 001 | 0000021296 | ||
| 003 | 0000 | ||
| 942 | _cBK | ||
| 999 |
_c46976 _d46976 |
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